> ## Documentation Index
> Fetch the complete documentation index at: https://afrizon-admin.tunzaa.co.tz/llms.txt
> Use this file to discover all available pages before exploring further.

# Track vendor performance and GMV in Meneja

> Use Meneja vendor performance reports to monitor order counts, GMV, items sold, and daily rankings to identify your top-performing sellers.

Meneja provides daily performance snapshots for each vendor on your platform. These reports give you a quantitative view of how each vendor is contributing to overall marketplace activity — covering order volume, revenue, average pricing, and relative ranking among all vendors. You can use this data to identify your top performers, spot underperforming sellers, and make informed decisions about vendor support and promotion.

## Viewing a vendor's performance report

<Steps>
  <Step title="Open the vendor profile">
    Navigate to **Vendors** in the sidebar and click the vendor you want to evaluate.
  </Step>

  <Step title="Go to the Performance section">
    Select the **Performance** tab on the vendor detail page. Meneja loads the vendor's performance report data.
  </Step>

  <Step title="Review the metrics">
    The report displays daily performance entries. Each row represents one day's activity for the vendor.
  </Step>
</Steps>

## Performance report fields

Each record in the vendor performance report contains the following fields:

| Field              | Type           | Description                                                                       |
| ------------------ | -------------- | --------------------------------------------------------------------------------- |
| `performance_date` | string         | The date this data snapshot covers (ISO 8601 format)                              |
| `vendor_id`        | string         | Unique identifier of the vendor                                                   |
| `business_name`    | string         | Legal business name of the vendor                                                 |
| `display_name`     | string         | Public display name of the vendor                                                 |
| `order_count`      | number         | Total number of orders placed through this vendor on the given day                |
| `items_sold`       | number         | Total number of individual items sold across all orders                           |
| `vendor_gmv`       | number \| null | Gross Merchandise Value — total sales revenue generated by the vendor on that day |
| `avg_item_price`   | number \| null | Average price of items sold; `null` if no items were sold                         |
| `daily_gmv_rank`   | number         | Vendor's rank by GMV among all vendors on that day (1 = highest GMV)              |
| `daily_order_rank` | number         | Vendor's rank by order count among all vendors on that day (1 = most orders)      |

<Note>
  `vendor_gmv` and `avg_item_price` can be `null` on days when the vendor had no completed sales. Filter these out when calculating averages to avoid misleading results.
</Note>

## Understanding GMV and rankings

**Gross Merchandise Value (GMV)** (`vendor_gmv`) is the total value of all goods sold by the vendor in a day. It is the primary indicator of a vendor's revenue contribution to your marketplace.

**Daily ranks** (`daily_gmv_rank`, `daily_order_rank`) place each vendor relative to all other active vendors on the same day. A rank of `1` means the vendor was the top performer on that metric for that day.

<Info>
  Rankings are recalculated daily. A vendor who ranks first one day may not hold that position the next, making it useful to track rank trends over time rather than looking at a single day in isolation.
</Info>

## Using performance data to identify top sellers

You can use the performance report to answer common operational questions:

* **Who are your top revenue generators?** Sort by `vendor_gmv` descending to find vendors with the highest daily sales.
* **Which vendors are moving the most product?** Sort by `items_sold` or `order_count` to see who is processing the most transactions.
* **Is a vendor consistently high-performing?** Review multiple days of `daily_gmv_rank` and `daily_order_rank` data. Vendors that consistently appear at rank 1 or 2 are your most reliable contributors.
* **Is a vendor underperforming?** Low `order_count` and `items_sold` across several days, combined with a high (worse) rank, signals a vendor that may need support or review.

<Tip>
  Cross-reference performance data with a vendor's `is_active` status. A vendor with strong historical GMV that has been deactivated may be worth re-engaging.
</Tip>