Stat cards
The four stat cards at the top of the dashboard surface the most important headline numbers for your marketplace.| Card | What it shows |
|---|---|
| Total Revenue | The sum of all completed order revenue (total_revenue) for your tenant. Use this to track top-line performance at a glance. |
| Total Active Users | The count of users who have been active in the last 30 days (active_last_30_days). A rising number here signals healthy buyer engagement. |
| Total Orders | The total number of orders placed (order_count). Compare this against revenue to spot changes in average spend. |
| Average Order Value | The mean value per order (avg_order_value). A declining AOV alongside growing order counts can indicate buyers are purchasing lower-value items. |
The dashboard also tracks users active in the last 7 days and new users in the last 30 days. These figures appear in the analytics reports rather than on the stat cards, giving you a more granular view of user behaviour over time.
GMV performance chart
Below the stat cards, the GMV chart plots your Gross Merchandise Value over time. Use the toggle — Daily, Weekly, or Monthly — to zoom in on short-term fluctuations or step back to see longer trends. The tooltip on each data point surfaces the period-over-period growth rate so you can see momentum without doing the maths yourself.Order status distribution
The order status pie chart breaks down every order in your tenant by its current status. Each slice shows the status label, the order count for that status, the total value of those orders, and its percentage share of the whole. Use this chart to spot backlogs — for example, a large slice stuck in a pending or failed state is a signal to investigate fulfilment or payment issues.Top performing products
The top products table lists your best-selling items ranked by revenue. For each product you can see the product name, order count (units sold), revenue attributed to that product, and the vendor who supplies it. Click a product name to go directly to its product detail page.Payment success rate
The payment success rate chart breaks down transactions into three buckets: Completed, Failed, and Pending. The success rate percentage tells you what fraction of payment attempts are completing successfully. If the failed slice is growing, act quickly — failed payments mean lost revenue and a poor buyer experience.New vs returning buyers and cart abandonment
Two charts in the lower section complete the picture. The new-vs-returning buyers chart shows the split between first-time and repeat purchasers each day, along with the revenue each group generates. The cart abandonment chart tracks how many shopping sessions end without a purchase, including the abandonment rate and average session duration. Together, these charts tell you whether you are growing your customer base and whether your checkout experience is converting interest into sales.Go deeper with analytics
The overview page is your starting point. For detailed breakdowns — including daily AOV trends, period-over-period GMV comparisons, and buyer cohort analysis — head to the Analytics page.Analytics and reports
Explore GMV performance over time, average order value trends, buyer cohorts, and cart abandonment in detail.